product + brand
Café From Home is Now a Thing
Arrow Coffee is a daily subscription service aimed at bringing craft coffee-not beans, straight to customers doorsteps. In early 2021 subscriptions began to grow and with that, so did appetites for customized drinks and more menu items. Bonus content: Increasing user activation with a better onboarding.
role
Product Designer
Visual Designer
credits
Matt Lock, Product
Ian Demming, Marketing
Dwarves, Engineering
January 15
Venue
New York, NY
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.
With the framework established and the build moving forward. I worked with our development partners to ensure design intention was reflected in the final product.
As the sole designer, I needed to work efficiently as I was responsible for both delivery of visual design and art direction of content. My approach to designing the menu was treating it as a sum of many components. This allowed me to work efficiently, while reducing opportunities for inconsistency.
